Selected workFIELD NOTES / 15

Proof. Not pitch.

See what we built, why we built it, and what changed. Where a result is not proven, we say so.

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Built in the real world.

Websites, online shops, apps, and AI tools. Each case starts with a clear problem.

  1. CUSTOM EMBROIDERED PATCHES MADE IN THE UKFrom one-off designs to large production runs, we manufacture high-quality embroidered patches, badges and cap embroidery with fast turnaround times and nationwide delivery.UK MadeFree Artwork ProofFast TurnaroundNo Minimum OrderBulk Discounts AvailableORDER NOWVIEW GALLERY
    A MacBook showing the Emporium Embroidery homepage
    MAGENTO RESCUE / SHOPIFY / B2B SYSTEMSEmbroidered productsEmporium EmbroideryA complex Magento installation had become a liability, then suffered a serious security compromise in April 2026.
    Increase in monthly commercial enquiries
    +202%
    More website enquiries and order requests
    4.75×
    Increase in monthly product volume requested
    Nearly 10×
  2. The NameDroppers Embroidery website, built by PoleBrand, scrollingQUOTE ENGINEBranded workwearNameDroppers EmbroideryA costly WooCommerce site had produced no online orders since launch. We rebuilt the entire customer journey around a bespoke garment quotation engine — and the enquiries started coming in.
    Website orders before the rebuild
    0
    Orders and quote requests now coming in
    Live
    Structured quote for every multi-garment order
    1
  3. Ask Bunty: AI embroidery guide linked to Hand & Lock content and ShopifyAI GUIDECraft and online retailAsk BuntyHand & Lock wanted an AI guide that could teach embroidery, answer questions, and suggest the right products without making things up.
    Project status
    Pre-launch
    Shopify product data
    Live
    Help route built in
    Human
  4. AI tool for founder checks and investor reviewThe team needed to check pitch decks and finance files without letting AI make the final funding call.AI REVIEW TOOLVenture fundingPrivate Venture Network
    Project status
    Pre-launch
    Review stages designed
    8
    Final decision owner
    Human
  5. Tool that turns business signals into clear next stepsThe founders wanted AI to spot useful patterns and suggest a clear action, not just write another answer.AI DECISION TOOLBusiness softwareFounders Tech Company
    Project status
    Pre-launch
    Linked system parts
    2
    Core stages designed
    5
  6. One inbox with AI sorting, fast replies, and sales hand-offNew leads came from three places. Some waited too long because no one knew who owned the reply.LEAD REPLYPropertyProperty Investment Group
    Lead channels mapped
    3
    Reply target, not a result
    90 sec
    Final sales hand-off
    Human
  7. Weekly talk turned into reviewed contentThe founder had years of useful knowledge but no steady way to turn it into clear content.CONTENT SYSTEMProfessional servicesProfessional Services Group
    Weekly source talk
    1
    Planned content types
    5
    Human review step
    1
  8. Content changes for AI search and citation checksThe brand did well in Google but did not show up when buyers asked AI tools what to buy.AI SEARCHRetailHeritage Retail Brand
    AI tools checked
    4
    Content map built
    1
    Citation checks
    Ongoing
  9. The Mushroom Rise Shopify store as PoleBrand built it (archived March 2025), scrollingONLINE SHOPHealth and wellnessMushroom RiseMushroom Rise needed a trusted brand and online shop, starting with little more than an idea.
    Live shop platform
    Shopify
    Built as one system
    Brand + site
    Product page paths built
    9
  10. The Hand & Lock Shopify store, looked after by PoleBrand, scrollingSITE SPEEDHeritage retailHand & LockThe Hand & Lock store had become slow as apps, scripts, styles, and large images piled up.
    First paint after work
    1.8s
    Main image load after work
    4.3s
    Access audit score
    100
  11. Umbraco site for clinical teams and home usersOne old site had to serve health teams and home users. Its paths, search setup, and ads were hard to manage.WEB PLATFORMHealth carem|devices
    User paths: clinical and home
    2
    Access standard used
    WCAG 2.1
    Content platform
    Umbraco
  12. Magento store rebuild, custom orders, and supportLewis Leathers needed a modern store without losing the look and story that make the brand known.ONLINE SHOPBritish heritage retailLewis Leathers
    Brand start year
    1892
    Shop platform
    Magento
    Order path
    Custom
  13. Scaleswap: Fund-raising app design and build-ready Figma filesFINTECH APPBlockchain and financeScaleswapScaleswap had to guide many people through wallet links and token choices in a short launch window.
    Reported first round sell-out
    <27s
    Reported first round raise
    ≈$175k
    Reported people in round
    ≈2,000
  14. Operational Command Platform: Live dashboard for incidents, people, access, and weatherDATA APPLarge team operationsOperational Command PlatformThe old tool spread key live data across too many screens. Teams needed one clear view.
    Main live dashboard
    1
    Incident view
    Live
    Screen sizes designed
    2
  15. Canada Life: Six sites linked to sales, content, email, and data toolsLARGE WEB PROGRAMMEFinanceCanada LifeCanada Life needed to improve six sites while keeping rules, customer care, and internal systems in step.
    Sites changed
    6
    Reported tech savings
    £700k
    Reported rise in site views
    30%

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