The full story
Mushroom Rise began with an idea. We built the brand, shop and content base from the ground up.
The task
Build a trusted online shop when no brand yet exists.
Mushroom Rise had no site, brand, product order, content set or design kit. There was no set path for a customer.
We had to make every part. This ran from the look and packs to the Shopify shop, guides and social posts.
The aim was not just to put supplements online. The brand had to feel clear, fresh and safe to buy from.
The market
Mushroom Rise needed to stand apart from common theme sites, stock photos and copied product text.
A buyer may know little about these products. Each step had to help them learn before they chose.
What we did
We planned the brand and shop as one job.
- Made the colours, type, icons and pack style
- Drew the full customer path in Figma before the build
- Built a Shopify shop that works on large and small screens
- Wrote the site, guides and product text
- Made a clear page for each product, with learning before the sale
- Built repeat-order paths and product compare tools
- Added a podcast, blog and learning area
- Planned social posts, video scripts and content made by customers
The full shop
The result was a full online shop with room for new products and content.
We joined the brand, page design, Shopify build, content, search plan and social work. Each part used the same look and customer path.
One design kit
We drew each screen in Figma before code began. The kit covered the home page, product and range pages, phone views, checkout, blog, podcast, guides, footer and menu.
The shared kit kept the look and page parts the same through the build.
Shop features
- Shopify online shop
- Repeat orders
- Product pages that teach
- A clear phone view
- A page plan for search engines
- Product filters
- Blog
- Podcast area
- Pages for tests by other labs
- Email sign-up
- Customer account area
- Pages for sales and offers
Content that helps
The content had to teach, not just sell. Each product page answers common questions before it asks for a sale.
The blog, podcast and guides give people more ways to learn. They also give search tools more useful pages to find.
The brand look
We made the type and photo style for Mushroom Rise. The look had to feel warm and natural, with clear links to science but not a cold clinic feel.
The packs, colours and art use the same visual rules at each customer step.
Social and community
The work went past the site. It included a plan for X, video scripts, learning posts, customer-made content, podcast art and sale graphics.
All of it used one steady brand voice and look.
What launched
Mushroom Rise launched with more than a shop. It had one base for the brand, sales, new content, more products and future community work.
The build started with the page and customer path. The brand, content and code then grew from the same plan.
The key point
An online shop is more than a list of goods. Each page, image, tap and line of text can help a buyer feel sure of the next step.
Mushroom Rise moved from a blank page to a full digital brand with a shop, content tools and room to change.