AI SEARCHRetail
Heritage Retail Brand
The brand did well in Google but did not show up when buyers asked AI tools what to buy.
- AI tools checked
- 4
- Content map built
- 1
- Citation checks
- Ongoing
The starting point
Built: Content changes for AI search and citation checks
The brand had years of useful product content. AI tools still found it hard to name and cite the brand. The work focused on clear topics, clear answers, and strong links between the brand, its products, and its proof.
How we built it
- 01
Checked the brand in ChatGPT, Gemini, Claude, and Perplexity
- 02
Studied which rival pages the AI tools used as sources
- 03
Rewrote page structure so each topic and product was clear
- 04
Added questions and plain answers based on real searches
- 05
Added page data and a way to check new AI citations
What we built
A clearer content map that helps search engines and AI tools understand the brand, products, and proof.
What changed
The work set a baseline and a way to track AI citations. No sales lift or citation count is claimed here.
Tell us what's holding your business back.
A slow shop, a hacked store, a process that still runs on spreadsheets. Tell us what it is and we will give you a straight answer.
or call 020 3911 0335