NameDroppers Embroidery

We rebuilt the experience from the ground up — creating a simpler way to customise garments, request quotes and turn website visitors into real customers.

From a website that had generated no orders since launch to a platform actively producing orders and quote enquiries.

Rebuilding NameDroppers around the way customers actually buy

NameDroppers Embroidery – Website Redevelopment, Custom Quotation Engine & eCommerce Workflow.

• Sector: Embroidered & Printed Workwear / Branded Clothing
• Location: United Kingdom
• Client since: July 2026
• Services: Web Development, UX/UI, eCommerce, Custom Quote Engine, Product Configuration, Workflow Development

About the client

NameDroppers Embroidery supplies customised garments for businesses, organisations, clubs and teams, offering both embroidery and print across a broad range of clothing.

The business itself had no shortage of experience or capability. The problem was that its website wasn't helping customers understand that capability — or making it easy for them to place an enquiry.

When Piers Macleod contacted PoleBrand, a considerable amount had already been invested in the existing website. But despite being live since April 2023, it simply wasn't performing.

His brief was straightforward: something had to change.

Project goals and initial challenges

The existing NameDroppers website had been built on WordPress using WooCommerce. The inherited setup also included an older WooCommerce installation and an Elementor-based template.

On paper, that should have been enough to operate a straightforward clothing website. In reality, the system had become part of the problem.

The customer journey was complicated, the purchasing process didn't match how a custom embroidery business actually works, and the website had failed to generate orders since its launch.

Rather than continuing to patch the existing setup, we looked at the business itself.

How does a customer actually order embroidered clothing?

• They choose a garment.
• They choose colours and sizes.
• They decide whether it is embroidered or printed.
• They choose where the decoration goes.
• They may need different quantities across multiple sizes.
• They provide artwork.
• They often need to explain something.
• And finally, they need a price.

Once we approached the project from that perspective, it became obvious that NameDroppers didn't need another conventional WooCommerce shop.

It needed a purpose-built ordering and quotation workflow.

What we built

A complete website redesign

The first step was rebuilding the customer-facing experience. We moved away from the feel of a generic online clothing catalogue and created a much stronger visual identity around NameDroppers itself.

The new design is intentionally playful, approachable and tactile — using stitching, thread, badges and garment-related illustrations throughout the experience.

More importantly, the new interface gives customers a clear route through the website instead of expecting them to understand the complexities of garment customisation themselves.

The goal wasn't simply “Make it look better.” It was “Make it obvious what to do next.”

A garment catalogue built for customisation

Rather than burying products beneath conventional eCommerce categories, we developed a visual garment selection system that lets customers browse the core range quickly.

Products can be organised into logical groups including:

• Bundles
• Unisex garments
• Children's clothing
• T-shirts
• Polo shirts
• Hoodies
• Workwear
• Jackets and outerwear

Each garment provides an immediate starting price and a direct route into customisation.

The system can also accommodate a much larger product range without making the customer navigate hundreds of unnecessary options.

A bespoke garment customiser

One of the most important parts of the redevelopment was the garment configuration system. Customers can select their garment and then configure the elements that matter to the order, including:

• Colour — customers select from the colours available for that particular garment.
• Decoration method — they can choose between options such as embroidery or print.
• Decoration position — placement options can include left chest, right chest, back, left sleeve and right sleeve. Additional pricing can be applied automatically where required.
• Sizes and quantities — instead of adding one variant to a basket at a time, customers can enter quantities across multiple garment sizes from a single screen.
• Garment-specific notes — customers can add additional instructions directly against an individual product.

It means the website begins collecting the information NameDroppers would previously have needed to gather manually.

We replaced conventional checkout with a quotation engine

This was arguably the biggest change. Custom embroidery doesn't behave like normal retail. There are variables.

Artwork may need checking. Placement may need discussing. Different garments may have different decoration requirements. A business ordering branded clothing may need twenty garments across several sizes and styles.

Trying to force that process through a standard WooCommerce checkout created unnecessary friction. So we changed the model completely.

Instead of treating every transaction like an ordinary online purchase, we created a centralised quotation engine. Customers build their garment order online, and the website assembles everything into a structured quote request. That includes:

• Garments
• Colours
• Sizes
• Quantities
• Decoration method
• Decoration positions
• Individual garment notes
• Required delivery date
• Customer details
• Artwork and logo uploads

The customer gets a clear summary before submitting the request, including garment quantities, subtotal and VAT.

NameDroppers receives the enquiry in a structured form rather than having to piece together requirements through multiple emails and phone calls.

Artwork upload built into the process

Artwork is fundamental to embroidered and printed garments, so it shouldn't be an afterthought.

Customers can upload their logo or artwork as part of the quotation process, supporting commonly used formats including JPG, PNG, SVG, PDF, EPS, AI and ZIP files.

That means another part of the traditional back-and-forth process is removed before NameDroppers even begins preparing the quote.

Bundled offers without complicated ordering

We also created the ability for NameDroppers to promote fixed garment packages.

The Summer Sizzler, for example, combines multiple garments into a predefined bundle with embroidery and print options already incorporated into the offer.

Rather than asking customers to find six individual products and recreate the promotion themselves, the website guides them through the package. This creates an additional sales mechanism for:

• Seasonal promotions
• Staff uniform packages
• New business starter packs
• Event clothing
• Club packages
• Trade bundles

The same underlying system can now be reused for future campaigns.

Key results

From zero website orders to active enquiries

Before the redevelopment, NameDroppers had invested significantly in its website but had received no website orders since its April 2023 launch.

Following the rebuild, the website is now actively producing orders and quotation requests. That is the most important measure of the project.

The website went from being something the business had spent money on to something capable of contributing to the business.

A much simpler quotation process

Customers no longer need to explain an entire garment order from scratch over email. The website collects much of the required information before the NameDroppers team becomes involved.

That provides a clearer brief, reduces unnecessary communication and gives the business a more consistent starting point for every quotation.

One structured journey across multiple garments

A customer can configure different products, quantities and decoration requirements and bring them together into one quotation.

This was particularly important because real-world workwear orders rarely consist of twelve identical garments. An organisation might require:

• Polo shirts for office staff
• Hi-vis shirts for site teams
• Hoodies for engineers
• Jackets for managers

The new workflow accommodates that naturally.

A platform that can now grow with the business

The project has already moved beyond simply rescuing the original website. Our work with NameDroppers is now expanding into dedicated merchandise pages for their clients.

These pages allow organisations to offer their own branded garment collections through a tailored online experience rather than managing individual orders manually.

It creates the foundations for NameDroppers to move from being purely a garment supplier towards providing an ongoing merchandise service for its own customers.

Technical highlights

Replacing a poorly configured WooCommerce journey

The original WordPress/WooCommerce setup attempted to fit customised garment ordering into a traditional eCommerce structure.

Instead of continuing to add plugins and workarounds, we redesigned the process around the business requirements. The result is a much cleaner relationship between product selection, customisation, quotation and fulfilment.

Dynamic product configuration

Product options adapt according to the garment being ordered. Colours, decoration methods, positions, sizes and additional costs can therefore be associated with the relevant product instead of presenting every customer with the same generic form.

This makes the interface easier for customers while still capturing considerably more information behind the scenes.

Multi-product quote management

Customers can configure multiple garment types and retain each configuration as part of the same enquiry. This effectively creates a quotation basket rather than a conventional shopping basket. Each product retains its own:

• Variant
• Colour
• Size quantities
• Decoration
• Placement
• Notes
• Price

before being combined into the final quotation.

Centralised quote information

The new quotation system brings the information needed to price an order into one workflow.

Instead of receiving an email… followed by a logo… followed by garment quantities… followed by another email correcting the sizes… the team receives a much more complete initial request.

That may sound like a relatively small UX improvement. Operationally, it isn't.

Beyond the website: client merchandise stores

The next phase of our work with NameDroppers is creating dedicated merchandise experiences for the organisations they supply.

This means the technology originally developed to solve NameDroppers' own ordering problem can now become part of the service they offer their customers.

Rather than every client repeatedly sending spreadsheets, emails and garment requirements, dedicated pages can provide a controlled range of approved branded merchandise.

For NameDroppers, that opens the door to repeat ordering, stronger client relationships and a more scalable digital service.

The outcome

NameDroppers didn't need another redesign layered over the same underlying problems. It needed somebody to reconsider what the website was actually supposed to do.

We took an underperforming WordPress/WooCommerce website that had failed to generate orders and rebuilt the experience around the realities of customised garment ordering.

Today, customers can browse garments, configure them, specify embroidery or print positions, enter quantities across sizes, upload artwork and submit everything through one structured quotation process.

And most importantly: people are now using it.

The website is producing orders and quote requests, while the technology continues to evolve into new services such as dedicated client merchandise pages.

What began as a website rescue has become a platform NameDroppers can actually build its business around.