The note
A clear site helps people find answers. It also helps search and AI tools read your work.
Semantic content means content with a clear meaning and shape. The name sounds hard. The idea is not.
Give each page one job
A service page should explain one service. A case page should show one piece of work.
Do not force every idea onto the home page.
Use a clear page shape
- One main title
- A short answer
- Clear section titles
- Useful lists
- Links to related pages
- A clear next step
Link ideas that belong together
A lead response page can link to a CRM case study. A case study can link back to the service.
These links help a visitor explore. They also show how the topics fit.
Build a map of useful answers, not a pile of blog posts.
Write labels people use
Use the words a buyer would say. Keep your service names the same across the site.
Keep facts easy to check
Put dates on changing facts. Name the source. Mark old pages for review.
- Check titles
- Check broken links
- Update old claims
- Merge pages that say the same thing
- Add missing buyer questions