Mushroom Rise - we built a bold new wellness brand—from blank slate to standout Shopify experience.
Designing, writing, and scaling Mushroom Rise with SEO content, original visuals, and a UGC-powered Twitter strategy.
Crafted for clarity. Rooted in nature.
Case Study: Building a Wellness Brand with Digital Strategy and Design
Mushroom Rise – Shopify Web Design, Content, and Social Media Growth
Sector: Health & Wellness – Functional Mushroom Supplements
Location: Global (Online)
Client Since: November 2024
Services: Web Design & Development (Shopify), Branding, Copywriting, Social Media Marketing (Twitter), UGC Campaigns
About the Client
Mushroom Rise is a wellness-driven eCommerce brand specialising in high-quality, lab-tested mushroom extracts. Rooted in a deep appreciation for nature and holistic health, the company was founded to bring the ancient wisdom of mushrooms into the modern world. Their product line is built around transparency, science-backed benefits, and sustainable sourcing practices. With a clear commitment to dual extraction processes, rigorous third-party testing, and community education, Mushroom Rise positions itself as more than a supplement company—it’s a wellness movement. The brand’s voice is warm, science-savvy, and driven by authenticity.
Project Goals & Initial Challenges
Key Challenges:
Mushroom Rise needed a full brand identity—from colour palette and tone of voice to website layout and product packaging.
Their existing web presence was non-existent, requiring a from-scratch design and development on Shopify.
The brand wanted strong visual appeal that would differentiate them in the competitive health supplement space.
They lacked a clear content strategy and social media voice, particularly on platforms like Twitter.
No previous customer engagement or UGC framework in place to build community or brand awareness.
Success Criteria (from Client's Viewpoint):
A high-converting, visually appealing eCommerce website.
A design style that is fresh, trustworthy, and wellness-oriented.
Clear brand messaging with professionally written content and product descriptions.
Increased social media engagement and follower growth.
A scalable content and marketing framework for future campaigns.
Scope of Work
Brand Identity and Design System
We created a modern, vibrant brand aesthetic from scratch, using Figma to establish a visual identity tailored to the wellness market. This included a custom colour palette, original illustrations, image styles, iconography, and typography designed to reflect both natural roots and scientific credibility.
Shopify Website Development
The final design was translated into a fully responsive Shopify store, optimised for mobile commerce and performance. We built custom sections for education, product storytelling, and subscription options. The layout focused on clarity, conversion, and customer trust—embedding transparency and dosage clarity into the product journey.
Content & Copywriting
We produced all on-site written content, from homepage banners to product descriptions and educational pages. Our copy conveyed a calm, confident tone, blending scientific information with lifestyle appeal. All social media video scripts and CTAs were also written in-house to maintain brand consistency across touchpoints.
Social Media Marketing (Twitter)
We managed the brand’s Twitter account, focusing on building an engaged following through wellness conversations, humour-infused wellness tips, and educational threads. By sourcing and promoting user-generated content (UGC), we increased followers by 26% and significantly boosted engagement rates.
UGC Campaign Creation
We initiated and curated UGC campaigns that encouraged real customers and wellness influencers to share photos, videos, and testimonials using the products. These were repurposed across social media and the site, driving social proof and strengthening the community connection.
Scriptwriting for Social Videos
All video scripts for social media were written by our team. These were tailored to various formats—educational explainer reels, short-form Twitter/X videos, and UGC callouts—ensuring a mix of entertainment and brand value delivery.
Key Results
Website Launch and Brand Identity
A successful design-to-launch Shopify build with a fully original look and feel. The new site has received excellent customer feedback and has become the cornerstone of Mushroom Rise’s growing community and marketing efforts.
Follower Growth
A 26% increase in Twitter followers within 3 months, driven by strategic content planning, UGC engagement, and tone-specific social copywriting.
Higher Brand Recognition
The unique, modern aesthetic and friendly scientific tone created a strong impression in a crowded niche. Both online customers and industry partners responded positively to the clarity and transparency of the brand.
Increased User Engagement on Social Media
Engagement metrics—likes, replies, and retweets—rose steadily after we implemented a content cadence based on humour, education, and community building.
Client Satisfaction
Mushroom Rise is extremely pleased with the results, particularly the transformation from zero digital presence to a strong, cohesive eCommerce brand with a social following, content library, and defined brand narrative.
Designs
Start with Figma Designs
This enables the developers to gauge all elements required, from fonts through to colours, this is imperative for the development process to be easy. Each section is broken down into pages.
The Design is moved into Staging Development Server
Technical Highlights
Design System in Figma
All design elements were systemised in Figma with defined rules for colour usage, spacing, icon sets, and typography. This made both the development and future content creation scalable, allowing the client to maintain visual consistency.
Responsive Shopify Implementation
We used Shopify's custom sections architecture to ensure that each page—product, category, and homepage—was dynamic, editable, and tailored for performance. Image sizes were optimised, and lazy loading was used to ensure fast mobile load times.
Content-to-Conversion Structure
Content blocks were designed around user intent, with soft CTAs woven into educational pages. This helped guide users naturally from browsing to checkout without hard-selling, a tone that matched the brand’s wellness ethos.
Social Video Content Integration
Scripts were written to allow seamless repurposing across platforms. We structured videos to start with a hook, deliver a quick value point, and close with an action, maximising watch time and engagement.
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