Lewis Leathers - we rebuilt the site from the ground up – faster, stronger, and still unmistakably iconic.

Magento Website Redevelopment

We fully redeveloped the Lewis Leathers website from the ground up using Magento. The previous version had suffered from direct core-code modifications by a past agency, with no use of version control or repositories. This made it unstable, unscalable, and difficult to maintain. Rather than patch an already compromised system, we built a clean, modular Magento instance that restored integrity to the platform and created a robust base for future updates and enhancements.

Technical SEO Audit & Fixes

Our initial audit revealed multiple technical SEO issues, including broken internal links, missing canonical tags, redundant metadata, and slow crawl efficiency. We addressed these systematically by restructuring the site architecture, repairing broken elements, improving internal linking, and resolving crawl depth issues. The result was improved crawlability, faster indexing, and better alignment with Google’s ranking algorithms.

SEO Metadata, Heading and Structure Overhaul

We rewrote all page-level metadata, ensuring that every title and description was optimised for both SEO and click-through. Header structures were cleaned up for consistency and semantic value, helping search engines better understand the content hierarchy. These changes also improved on-page readability for users, contributing to lower bounce rates.

Site Caching and Speed Optimisation

Page load speed was one of the most pressing concerns. We implemented full-page caching, optimised image delivery, reduced JavaScript bloat, and configured Redis and Varnish to accelerate dynamic content delivery. These improvements significantly reduced server response times and brought mobile and desktop PageSpeed scores up to modern standards.

UX Restructuring and Mobile Performance Optimisation

The user journey, especially on mobile, was clunky and inconsistent. We performed a complete UX audit and redesigned key flows to be more intuitive and streamlined. Navigation was simplified, product pages restructured, and all forms made mobile-friendly. This led to measurable improvements in mobile engagement and conversion rates.

Figma-Based UI Collaboration

To align visuals with Lewis Leathers’ premium branding, we used Figma for collaborative prototyping and design iteration. Every layout and design element was signed off in Figma before development, allowing us to maintain a high design standard and avoid costly rework. This process was crucial in ensuring that the finished site faithfully represented the brand’s historic identity while delivering a modern experience.

Custom Product Configuration Module

A core requirement was the ability to allow customers to customise leather jackets directly on the site. We developed a bespoke module within Magento that lets users select materials, colours, linings, and more, with real-time previews and variant handling. This functionality mirrors the in-store customisation experience and has become a key differentiator for their eCommerce offering.

Payment Gateway and POS Integration

We integrated modern payment gateways that support both domestic and international transactions, and ensured compatibility with Lewis Leathers' in-store POS systems. This enabled unified reporting and order management across channels, offering customers a frictionless checkout experience whether shopping online or in-store.

Email Server Enhancement

Their previous email system was unreliable, with frequent delivery issues affecting both customer communications and internal workflow. We migrated the email infrastructure to a more secure and performant provider, ensuring stable delivery, improved inbox placement, and fewer disruptions to day-to-day operations.

SEO Training and In-House Knowledge Transfer

To give the Lewis Leathers team more control and understanding of their digital presence, we conducted a series of SEO training sessions. These included best practices for product descriptions, metadata updates, keyword usage, and tracking performance using tools like Google Search Console. This has allowed the in-house team to maintain optimisation efforts independently and sustainably.

Ongoing SLA and Performance Support

Beyond the initial project, we’ve continued to support Lewis Leathers under a service-level agreement that includes monitoring site performance, resolving emerging issues, and providing guidance on SEO and UX trends. This ongoing relationship ensures the site remains fast, secure, and aligned with the evolving needs of the brand and its customers.